Green Fashion at eco prices for the Green Generation!

The Ethical Choice

You have a choice, ethically sound, or criminal. Don’t ever forget that the working conditions for people in the mainly third world countries that supply the mainstream markets would be illegal if it were in our country. We have the luxury of health and safety, minimum wage, and all the other responsibilities that an employer has for their employees. Don’t get me wrong, I’m all for cheaper prices for eco-friendly clothes, and any consumer goods for that matter. But do we really want to contribute to the misery and desperation of the people who make these things? Do we really want to contribute to the profits of the criminals that exploit child labour and treat people like crap? Do you?

Route to Ethical Success

The route to success and to an ultimately greener world is not to force overnight change, but to allow that change to evolve. If you really can’t afford a completely ethically produced outfit for that next party, then start with just the shirt, or the socks, the little things add up in the end. If you’re going to wear a designer label, wear one that reflects something important, like protecting our planet, not one that just plays on sporting achievement. Fred Perry may have been great tennis player, but is tennis really more important than making a better world for our children to inherit?

Making an effort

As long as you are making the effort to change, you are one of the good guys. Carry on like this and you’ll be surprised how quickly you develop a wardrobe. full of fairtrade clothing Think about it while you drink your fair trade coffee:0) Isn’t it great to be part of the green generation, to be on the leading "green" edge? In the old days, the only eco clothing available was “home made”, exclusive to hippies. These guys were routinely insulted in the streets, and for no other reason than caring. Now it’s time for us to see these people as pioneers, they paved the way for the green generation, now it’s our turn. I don’t mean that everyone should become a hippy, we just need to adopt some of their values, and with the help of such ethical clothing brands such as komodo, Terra Plana and People Tree, we can do it with some style.

 We welcome any comments, good or bad, especially we would like to hear if you know of any stylish green, ethical, fair trade or organic clothing retailer or brand that you would like included in the green generation website.